A Proven Approach To Sales Force Compensation (tm)
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Learn more about designing commission structures and managing sales force compensation with this collection of dozens of articles from back issues of our e-mail newsletter, as well as articles published in a wide range of magazines, newsletters, and portals. You can also download a free 90+ page book about compensation planning, written by David J. Cocks, managing partner of CompensationMaster.

Compensation Planning: The Key to Profitability
Free downloadable copy of the 90+ page book written by David J. Cocks, managing partner of CompensationMaster.

Case Studies

Coldwell Banker Pro Property—Perth, Australia
John McTavish, Premium - Direct Realty Ltd

Frank Maloney, Century 21 Realty One - Menai

John Hawkins, Fonville Morisey Realty

Rob Hovious, Coldwell Banker de Wetter Hovious

Gary Griffin, Griffin Company Realtors

Margie Spence, Royal LePage

Wallace Perry, Coldwell Banker United—Houston Region

Lori Hawkins John L. Scott Southern Oregon

Keith Flouhouse, Coldwell Banker Flouhouse
If You Can't Beat 'Em, Join 'Em
As appeared in the December 2004/January 2005 issue of Real Estate Business.

Recruiting and Retention

  Are you skimming the cream?

Supercharge Recruiting

At Risk of Losing Your Top Producers?

Using Compensation as a Competitive Weapon

Changing Compensation Plans

How to Change Commissions

How to Introduce New Compensation Plans

Painless! How to Restructure Your Commission Plans
As appeared in the April/May 2004 issue of Real Estate Business.

Compensating Teams, Managers

How to Compensate Teams

Tips for Compensating Teams

Tips For Compensating Managers

Performance Metrics
As appeared in the April 2006 issue of REALTOR Magazine.

Compensation Strategies for Sales Teams and Managers
In Volume 16, Number 4 of Management Issues and Trends.

Profitability

 

Where Did All the Money Go?

 

Thriving in a Market Downturn

 

Cost-cutting rule: Cut the fat, keep the muscle
As appeared in the May 1, 2007 issue of Real Estate Broker's Insider Copyright 2007 Alexander Communications Group, Inc. Reprinted with permission of the publisher located at 215 Park Avenue South, Suite 1301, New York, NY 10003. Telephone (212) 228-0246. Fax (212) 228-0376. E-mail: info@BrokersInsider.com  

 

Big Hat, No Cattle?

Is All Your Profit in Popcorn?

Is Your Profit an Illusion?

Lowering Your Breakeven Point

Becoming Commoditized?

The Taxman Cometh

Surviving a Sustained Recession

So How Profitable Was 2001?

Increasing Share Value through Compensation Plan Designs

Are You Stuck in the Technology Sinkhole?

How Did You Do in 2000?

The Technology Drain: As Tech Costs Mount, Brokers Revamp Compensation Plans to Reap Returns
As appeared in the February 2001 issue of REALTOR Magazine.

Best Practices

Aligning the Goals of the Sales Force & Management

When Do You Pay Sales Reps?

Make Each Sales Associate a Profit Center

Get Nimble Again

Best Practices: Adjusting Compensation Plans for Inflation

Recapturing Profitability

Is it Time for a New Value Proposition? Realigning Your Relationship with Agents for Fun and Profit
As appeared in the July 2002 issue of Real Trends.

This Broker Customizes Compensation By Risk
As appeared in the July 1, 2002 issue of Real Estate Broker's Insider Copyright 2002 Alexander Communications Group, Inc. Reprinted with permission of the publisher located at 215 Park Avenue South, Suite 1301, New York, NY 10003. Telephone (212) 228-0246. Fax (212) 228-0376. E-mail: info@BrokersInsider.com

Well-Founded Compensation Plans Benefit Sales Associates and Your Bottom Line
In Volume 13, Number 6 of Management Issues and Trends.

Multiple-Sales Compensation Plans Based On Predetermined Profits Work Best
As appeared in the May 1, 1999 issue of Real Estate Broker's Insider. Copyright 1999 Alexander Communications Group, Inc. Reprinted with permission of the publisher located at 215 Park Avenue South, Suite 1301, New York, NY 10003. Telephone (212) 228-0246. Fax (212) 228-0376. E-mail: info@BrokersInsider.com

Merger or Acquisition

Handling Sales Force Compensation After a Merger or Acquisition

Making Dollars and Sense Out of Mergers & Acquisitions

Positioning Your Company for Purchase Part 1

Positioning Your Company for Purchase, Part 2

Compensation Strategy

 

From Mutt to Best in Show
As appeared in the October 2007 issue of REALTOR Magazine

 

Cash Cow, Shooting Star, Question Mark, Or Dog?

  Salary or Commission: Insights from Australia & New Zealand

The Danger in Copying Another Company's Commission Plans

Why Offer a Choice?

Making Exceptions?

Offer a Choice of Compensation Plans to Gain a Competitive Advantage
As appeared in the Winter 2003 issue of Management Issues & Trends.

One Size Doesn't Fit All—In Sales Force Compensation
As appeared in the April 2001 issue of SLC Insider.

Profiting from a New Sales Force Compensation Strategy
As appeared in the March 2001 issue of SLC Insider.

Sales Compensation: A New Technology-Enabled Strategy
In the January/February 2001 issue of Compensation & Benefits Review.

New Trends

As Banks Move into Real Estate

LendingTree: The Tip of the Iceberg

REALTOR® Magazine's 25 Hot Trends in Real Estate

Surveys, Expert Opinions

Profitability Survey Results

Test Your Compensation IQ

REALTOR® Magazine's 5th Annual Business Income and Expense Survey
As appeared in the September 2000 issue of REALTOR Magazine.

Is Money All That Matters?...We Asked the Experts
In the January 2000 issue of The Recruiting Pipeline.

REALTOR® Magazine's Annual Compensation Survey
As appeared in the September 1999 issue of REALTOR Magazine.


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Jim Long, Broker/Owner
Coldwell Banker
Prime Properties, Inc.
(585+ sales associates)
Albany, NY

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